Transmedia Storytelling

Discuss some of the specific examples on our Haiku page in relation to how they fit into the definitions given of Transmedia Storytelling (also on our Haiku page).

*What pieces do you think are particularly remarkable in how they create content or a shared experience between creators and audience/creators?

*What examples do you see as being particularly creative or innovative in their use of technology within the art?

*What questions seem to arise, either from the articles or from your own thoughts? What other transmedia examples have you come across or can find?

*What are examples of marketing pieces that aren't really transmedia storytelling and how do you tell them apart?

*Did transmedia storytelling exist before the internet - and if you think so, how?

Please be specific - please thoroughly think about some of the actual content on the Haiku page. You don't need to write about every single example or article, but delve deep into what you chose to write about.

On this post you should also propose your transmedia project. This is due by 2pm Mon, April 27th.

TWITTER AND TELEVISION

After reading through the links posted up about Twitter and TV please write some thoughts about this phenomenon, especially in relation to our Throughline question:

"How has the relationship between artist and audience evolved due to technology?"

Remember that your blog posts should help to reflect that you've thoroughly explored the content on our Haiku page, which means you should include specific examples along with any thoughts or opinions you have. You may also devote some time to exploring examples you've come across (or been a part of) on your own. Including links or media as appropriate is not required, but a good idea. Post is due Monday, April 6th BEFORE CLASS BEGINS.

If the internet is your audience, TV is quite like a play...Movies are a done deal- there's no give and take-  but in a play you listen to the applause, the missing laughs, the boos. It's the same with the internet. If you ignore that sort of a response, you probably shouldn't be working in TV right now.            - J.J. Abrams 

SPRING BREAK EXTRA CREDIT - Participatory Culture

Participate in something online (I don’t mean post on your Facebook) – experience must be documented and written about it on your blog. This participation should be PARTICIPATION - meaning you are actually engaging with other users (not playing a game solo).

Possible examples:


Live Tweet a TV showParticipate in a 2 screen experience (TV and online)Engage with an artist you don’t know through social mediaParticipate in some other kind of event/group that is new to you

I decided to try this myself - by participating in the Story Sync online while watching the season finale of The Walking Dead. Check out my experience (though - WARNING POSSIBLE SPOILER ALERT).

At the start I learned that as I answered questions it would calculate who I was most like as a character...ooooooooo.

A lot of the questions were polls - this one (below) was asking who we thought would have the highest "walker" kill count. I chose Daryl, of course. The music composer of the show Bear McCreary chose Rick. Guess he was the "celebrity participant." A lot of what is appealing to fans about live participation during the show is the interaction with the artists involved in the show. 

This is apparent especially on The Talking Dead - which is a live broadcast show (live for Eastern time only). On this show they had fans skyping in with questions directly with three of the cast members, as well as were taking questions from Twitter, and they had live polls happening in real time. Interesting to check out their rules for "submitting" (ie participating). 

Sometimes the quizzes were for things that happened in last week's episode. Look - I got this one correct (above)! Though, I mean, four leaf clovers are not really real anyway, even in a world with zombies. So it wasn't a very tough quiz.

Sometime the slides were other materials that connects to the scene that is happening - the one above is from the graphic novel series that the show is based upon. These could sometimes be distracting, but they avoid using too much text and they are paced out sparingly. There was a counter at the bottom of the screen (during the real time) that counted down to when the next slide would pop up. And you could always move backwards to see earlier slides. This helped when I had to pause the show for a bit to take the dogs out (thank goodness, still, for DVRs!). 

Here was another question for us to decide based on the plot of what was happening:

I was with Daryl - they should keep looking for poncho man. But they didn't, they checked out the food trucks like Aaron wanted. Not to spoil too much, but later Aaron admits they should have followed poncho man. WWDD - words to live by.

There were several of these gore gauges. I was never on the same page as Bear McCreary. Personally I think having to slam the car door on the zombie head three or four times in order to crush it and get the door closed is major carnage. He thought it was only guts galore. 

But everyone agreed that Carol is a Badass. Even Melissa McBride who plays Carol and was on The Talking Dead that night. This is one big reason why I love TV - seeing her character transform soooo much over the last five seasons (even though sometimes I think she may have changed for the worse).

Here we are at the end (trying not to spoil too much): 

And I was right - Daryl had the most walker kills! Again, WWDD. Oh yeah, kill a zombie!

And my answers show that I am most like Michonne, who is also a badass. I am pretty good with that one. 

I'm not sure I would want to watch every episode this way, I did get distracted and to be honest I sometimes get so tense during this show I have to take a break and pause it, (though I also like waiting a few weeks and watching several episodes at once...if I can take it). But it was interesting and it's obvious that they work hard to think about ways to make their audiences feel like they are participating in the experience across platforms. The Walking Dead has often been high on the most tweeted ratings, according to Nielsens. 

As you can see - in yesterday's top five it was second. Many times it is first, but there was an awards show yesterday as well. But The Walking Dead is a great example of a TV show that shares the philosophy that JJ Abrams states in the quote I shared. Interestingly they also do a lot of face to face interaction with their fans and are huge on the Comic Book Convention circuit, and have had contests where viewers can win zombie cameos in an actual episode. Don't you think I should win?

Film Genres NGDA: Mash-Up Creative Project

Using visual art (including film), music, literature, or other areas of artistic expression, create a piece that draws from and appropriates existing works. An example could be your own video mash-up, or you could create an original collage that parodies or comments on a figure or entity (celebrity, politician, organization, band, film, etc). Or there are lots of other ways that you could go. You MUST appropriate at least two existing works (can do more),  but you must also make sure your work meets the Fair Use factors (remember, the more you meet the more you have a case for fair use).

You will need to explain your intentions, how it differs from the referenced work (and fits Fair Use arguments), how and why you used the previous work, and how your experience was in creating the work.

Your project should be posted in your blog and will be shared in class.

Due March 2nd

The example I shared from last year's class was from Kathryn and can be found here.

Here again is how Fair Use is outlined in Copyright Law:

One of the rights accorded to the owner of copyright is the right to reproduce or to authorize others to reproduce the work in copies or phonorecords. This right is subject to certain limitations found in sections 107 through 118 of the copyright law (title 17, U. S. Code). One of the more important limitations is the doctrine of “fair use.” The doctrine of fair use has developed through a substantial number of court decisions over the years and has been codified in section 107 of the copyright law.

Section 107 contains a list of the various purposes for which the reproduction of a particular work may be considered fair, such as criticism, comment, news reporting, teaching, scholarship, and research. Section 107 also sets out four factors to be considered in determining whether or not a particular use is fair.

1. The purpose and character of the use, including whether such use is of commercial nature or is for nonprofit educational purposes
2. The nature of the copyrighted work
3. The amount and substantiality of the portion used in relation to the copyrighted work as a whole
4. The effect of the use upon the potential market for, or value of, the copyrighted work

The distinction between what is fair use and what is infringement in a particular case will not always be clear or easily defined. There is no specific number of words, lines, or notes that may safely be taken without permission. Acknowledging the source of the copyrighted material does not substitute for obtaining permission.

The 1961 Report of the Register of Copyrights on the General Revision of the U.S. Copyright Law cites examples of activities that courts have regarded as fair use: “quotation of excerpts in a review or criticism for purposes of illustration or comment; quotation of short passages in a scholarly or technical work, for illustration or clarification of the author’s observations; use in a parody of some of the content of the work parodied; summary of an address or article, with brief quotations, in a news report; reproduction by a library of a portion of a work to replace part of a damaged copy; reproduction by a teacher or student of a small part of a work to illustrate a lesson; reproduction of a work in legislative or judicial proceedings or reports; incidental and fortuitous reproduction, in a newsreel or broadcast, of a work located in the scene of an event being reported.”

Copyright protects the particular way authors have expressed themselves. It does not extend to any ideas, systems, or factual information conveyed in a work.

Film Genres - Borrowing vs Stealing

For your first blog post please reflect on the first two reading assignments and assigned documentary. These can be informal, I am interested in your thoughts on the points that each writer makes, but would like you to be sure to reflect on the specific questions below. The readings and film are on our Haiku page, and are linked below. Blog post is due by noon on Wednesday, Jan 28th.

Good Copy Bad Copy documentary

Something Borrowed

Copywrong

Do you agree that many artists borrow as a fundamental part of the artistic/creative process? Should artists have the freedom to do so?

The authors make a distinction between borrowing that is derivative versus borrowing that is transformative. Is one wrong and the other right? How can we tell the difference and who ultimately determines that?

What other examples of appropriation can you think of?

How would you feel if another artist appropriated your work?

In what ways have you been influenced or appropriated another work?

In the current remix culture, when anyone can create something using digital technology, how is authorship being redefined? Consider the ideas of the "instrument" (piano vs turntable or computer, paintbrush vs camera) as well as the "process."

Film History - You Name The Era

We've looked at several "Eras" in American cinema:

The Silent Era (thus dubbed because of films being with synchronized sound)
The Hollywood Studio Years - 1930-1965
The Hollywood Renaissance - 1965-1975
Hollywood's Return to Myth - 1975-1990

Some argue that the 90s brought a new era with the rise of Independent filmmaking and festivals such as Sundance. Some argue that we've never really gotten out of the Hollywood's Era of the Blockbuster and Return to Myth (and point to the most recent blockbusters and franchises as proof).

But where are we today in American Cinema?

According to the authors, Mast and Kawin, of A Short History Of the Movies “three criteria have traditionally marked the transition from one…film era to another, although the three may not operate with equal force or absolute congruence in every period of film history.”  These three are:

1)    Structure of the film business – some kind of shift in the business of making (and distributing) movies

2)    Film technology – a major advance (or advances) in the way movies are made, which has effect on the majority of films made (becomes a norm)

3)    Content reflects cultural values – a shift in the dominant cultural value of the country which is then mirrored in the films being made

After completing our final readings and considering our film screening - you decide: what new era is American cinema in today? Feel free to come up with your own name, and also please explain what defines this era. How is it different from previous eras (or perhaps how is it the same?)? What are those changes in criteria (biz, technology, culture) and how have they affected the art form? Are we in the middle of a transition, and if so what might be in store for the future?

Please post up your thoughts in no less than 300 words, and be ready to discuss on Friday, Dec 19th.

"I STEAL FROM EVERY SINGLE MOVIE EVER MADE. I love it - if my work has anything it's that I'm taking this from this and that from that and mixing them together. If people don't like that, then tough titty, don't go and see it, alright? I steal from everything. Great artists steal; they don't do homages.”          -Quentin Tarantino 

Film History - French New Wave in Breathless - Extra Credit

Write a blog post exploring how Breathless exemplifies the stylistic aspects of the French New Wave. If you need a reminder about the formal elements seen in French New Wave check out the prezi here or read this resource or this one.

Make sure that you are specific with your points and fully explain any examples from the film. You are not required to do any further research but certainly can - if you do, again be sure to cite accordingly and list your sources at the bottom of your post. You may also want to include a brief synopsis to the film as part of your introduction. Visual images or any kind of extra media that will help to illustrate your points and make your blog post more visually interesting are welcome but not required, though you certainly should be sure to make your blog visually easy to read and understand.

This is an extra credit blog post.